I just updated the Content Management page on this site and have included a description of the copy-writing service that I have come to believe is critical for the success of the sites I am working on.
The truth is that writing does not come easily to many people. It is actually a stressful endeavor for many. Writing in a blog is something that is practically foreign to those who do not like to write, let alone writing the other pages of pertinent content in a website. So, after giving it some thought— with consideration of how I can type almost as fast as I think— I concluded that it is definitely best that I offer this writing service to clients for several reasons.
The first reason that comes to my mind is to alleviate my own concerns for getting these sites completed and up to full running speed. Your site’s gotta have some “meat” (as a friend recently commented to me). And it has become pretty clear to me that a lot of people struggle over what to write, how to write it, and perhaps even whether to write at all for their sites. And instead of viewing this as such a problem, it became a clear opportunity for me.
I have no trouble tapping away at the keyboard, and I literally can type just about as fast as I talk. So, I just have a little chat with myself as I write just about anything. It’s no problem for me, and I believe I can knock out some of this work for people that will not only alleviate stress from their lives but will also help crank their websites up a few knotches to where there is actually some great content on their sites for viewers to feel grateful they’ve found.
I mean, that’s what folks are going to the site for in the first place, right? People who go to websites want to be able to “read more”. They want to be able to investigate deeper. They want to have complimentary links at their fingertips that add to the quality of their inquiry. And when they get to a good website they want to spend some time there.
For a business, isn’t that what you want for your website? You want folks to come in and stay a while. You want them to check out what you’re offering. You want them to recognize how they have arrived at the right place and that now they have reached a place where they can really get something done. These people are looking for information for a reason, aren’t they? They are looking to get something done. And ideally, it’s your service they are going to employ.
Anyhoo… content, content, content. That’s what I’m seeing as a significant hurdle for folks who are new to having websites. They’re just not accustomed to all this darned writing! So, lo and behold, here I am: a scribe for hire.
I can get the content up to snuff in the beginning to make the site a legitimate destination for those who are seeking info. And as the stories develop I can keep the clients’ blogs active and the content updated. All just ‘cuz I am a writer.
I really think that’s what this particular development is all about. And as always, more later…